Visit South Tyneside
The advertising campaign
OK we must have seen this a fair bit now, and apart from one desperately upset reader in the Shields Gazette it appears to have hit the right notes, if it didn’t it hit people who are not bothered about complaining too much. Personally I think it is a very good edit squeezing as much content as possible into 45 seconds, I’d prefer to see a little less “branding” and a little more of the sea front parks and beaches but perhaps I’m nitpicking. I’ve seen it on television, online, and at public events, I assume that it has also been distributed to cinemas.
I’d be interested in knowing how much has been spent on the campaign and how South Tyneside Council plan to measure its success. I’d also like to know if any of our local businesses were asked to contribute to the cost in return for a second or two of fame.
It is good to see that our council is now reaching out more openly to wider markets by allowing content to be freely shared on YouTube and Facebook, there are still some who won’t.