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Sex sells (especially if the VAT is cheaper!

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Probably the best advert in Europe?

Via Counting Cats
and also Freespace

(probably NSFW)

Fleggaard are a German retailer who are doing well out of the Danes, we all like a good bargain and many companies will bargain for a good advert that gets the message across. Fleggard have an outlet just over the border from Denmark, in Germany the VAT rate is 19%, in Denmark it is 25%, so many Danes are tempted to cross the border and shop at Fleggaard. In the commercial, the girls are writing ‘Siemens Dishwasher, 4,999 dkr.’ in the sky. Incidentally, the commercial is made for the internet, and will never be shown on Danish TV.

What a pity, I don’t think they realise the full potential of this marketing strategy. Do you think we could tempt Fleggaard to occupy ‘Woolies’ vacant spot in South Shields?

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Written by curly

January 2, 2009 at 8:33 pm

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