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EA Sports continue with Tiger Woods

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Tiger Woods 18

Gaming company to stand by Tiger Woods

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Where would EA Sports be without Tiger Woods?

Their multi platform golfing game is one of the top selling marques in the world of online and offline entertainment and is the easiest way for some of us to boast about our handicap, it also provides the Redwood City firm with more than $670 million from the Woods franchise in the United States alone over the length of the partnership, according to estimates by market research firm NPD Group. Woods has been used a s a role model to millions of youngsters around the world attempting to complete their first eighteen holes.

But EA Sports President Peter Moore said the company decided to stick with Woods because he is “still one of the greatest athletes in history” despite his “mistakes” off the golf course.

No mention of the size of the sponsorship deal or how much it is worth to the world’s No. 1 golfer, however when journalists attempted to find answers with a telephone call to the star’s home they were told by an aide that he was “out playing a round.”

Boom, boom!

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Written by curly

January 5, 2010 at 10:28 am

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