South Shields’ girls in X Factor win!
Little Mix chased the dream.
Exactly two years ago I used this video to illustrate this particular post where I said
“I think that South Shields girl Jade Thirlwall should think seriously about having another go at the X Factor, she could well emulate Joe McElderry next year.”
OK, so it took a little longer, but after initial rejection she was thrown in, along with fellow Shields girl Perrie Edwards, Leanne Pinnock amd Jesy Nelson to a girl group later to be known as Little Mix. It has been a hard road for the four girls as they went through the pressures of public votes in ITV’s flagship reality show but yesterday evening they won the coveted X Factor prize and that important contract with Simon Cowell’s music company. Another feather in the cap for South Shields and a great advert for the young talent that we have in South Tyneside. It takes some “bottle” to be knocked down, get up, dust yourself down, and come back fighting, but as many girls from Laygate or Simonside can attest this determination to succeed is a requisite in the tough streets of Tyneside.
To be fair we knew that Thirwall had it in her as a former winner at the Pride of South Tyneside Awards, but how many of us saw Perrie Edwards coming through? I wonder too, how much of an influence “Mark” was in Jade’s success?
Winning the X Factor is no guarantee of fame and fortune, and the winners see little of Cowell’s £1m contract, it is rumoured that they are advanced as little as £150000, and must spend the rest promoting an album on behalf of Cowell, however some are now reckoning that the four girls could be in for a huge windfall as advertisers, and promoters see the marketing opportunities presented by a bunch of young vibrant girls put together as much for their looks as well as their singing prowess. They have already featured in a Marks and Spencer’s advertisement, and will no doubt be signed up to promote hair and beauty products at home and in the UK as Cowell looks to exploit a gap in the market. Little Mix could be on the verge of reaping rewards running up to £10m. Don’t begrudge them this success, they will see very little of their home towns or families over the next 12 months, they will need bags of strength and enthusiasm to cope with Cowell’s demands, there will be travel and sleep deprivation, their lives will no longer be under their own self control – they now belong to Simon Cowell.
What does it mean for this region though?
We become seen as a nursery for talent, others may become inspired to emulate this level of success, we get a little more national press attention, and sometimes it may not be for the best of reasons as personal lives become laid bare to reporters, our youngsters may become seen in a more positive light too. Most importantly, we may see young entrepreneurs in business and commerce become more emboldened and self confident as they follow their own dreams. They may be inspired by the competitive attitudes of girls like Little Mix, and we may find that other more diverse young talents on Tyneside succeed in building bigger contracts that lead to some growth in our regional economy, the experience of the hard knocks that eventually lead to a winning position might hopefully rub off on many of Tyneside’s teenagers, upon whom our future relies.
Damian Rice’s Cannonball, great song, would not have been my choice for the winner’s single.