Archive for the ‘video’ Category
The advertising campaign
OK we must have seen this a fair bit now, and apart from one desperately upset reader in the Shields Gazette it appears to have hit the right notes, if it didn’t it hit people who are not bothered about complaining too much. Personally I think it is a very good edit squeezing as much content as possible into 45 seconds, I’d prefer to see a little less “branding” and a little more of the sea front parks and beaches but perhaps I’m nitpicking. I’ve seen it on television, online, and at public events, I assume that it has also been distributed to cinemas.
I’d be interested in knowing how much has been spent on the campaign and how South Tyneside Council plan to measure its success. I’d also like to know if any of our local businesses were asked to contribute to the cost in return for a second or two of fame.
It is good to see that our council is now reaching out more openly to wider markets by allowing content to be freely shared on YouTube and Facebook, there are still some who won’t.
South Tyneside Festival now in full swing
I found it difficult to hide a little disappointment that South Shields would not see any of The Mouth of the Tyne Festival this year, the Saturday night parade has become a luminary and pyrotechnic spectacle that we all much looked forward to, and the varied entertainment on the Sunday was also a great “crowd magnet”. However, times are hard, cash is tight, wee have to cut our cloth, yet still we can manage to bring thousands of smiles to faces in South Tyneside as our Summer Festival adapts to the changes as today’s free concert in South Shields’ Bents Park provided some attractive and stirring competition to the street walkabout acts in Tynemouth. I missed last Saturday’s opening parade because of work commitments but there was no way that I would be missing today’s event as local girl Jenny Stevens and her band The Hiccups stepped up another notch to play to probably the largest crowd they’ve ever played to.
The South Shields based four piece now have a more rounded sound and style with some heavier riffs and beats to accompany the melody created in Jen’s self penned songs, Jenny has been a member of the Curly’s Corner Shop Message Board and a Twitter user for some time now, so many of us were delighted to be able to enjoy her warm up act which was a very decent set played to a demographic which perhaps was not her usual “market” (lets be fair most buyers of the band’s CDs are a little bit older than the average Scouting for Girls fan), she has also done a great deal of self marketing and promotion through the use of social networking sites so there really were no excuses for local music lovers NOT to know that she’d be playing today. The set included a great selection from the first album Meg’s Hill and the new album Better Frame of Mind. If you don’t know the music of Jen Stevens and the Hiccups watch this video for a taster:
Thankfully the weather stayed dry, a mixture of cool clouds and breezes interspersed with some warm sunshine, it certainly helped in getting the crowds out and I’d not be far wrong in guessing that perhaps 18000 packed the Bents Park, almost as many as attended the Joe McCelderry coming home concert last year. The giant screen first introduced at the Bents Park last year was in use again and very much appreciated by those families at the back, whilst at the front of the stage thousands of young boys and girls recreated a version of a “mosh pit” revelling in seeing their faces caught by the cameras. Unfortunately it made my job of taking pictures that much more difficult with a camera rostrum erected right in front of the centre of the stage, shooting over the heads of thousands of youngsters is difficult enough without other obstructions, I think I’ll take along my own step ladders next time 🙂
Next up were the headline act Scouting for Girls whose debut self titled album went to No. 1 in the charts in 2007, the next album Everybody Wants t be on TV reached No. 2 in the charts and gave them a No. 1 hit single in 2010. They are a three piece band from London with a huge fan base in the mid to late teens group who were very vocal today. Not exactly my taste in music, but hey if they draw a crowd into South Shields for the right reasons then that’s fine by me, they sound a bit too much like the Gary Barlow Take That genre. Anyway here’s the one that had them all jumping!
All in all a great afternoon, pretty busy, lots of cash being spent and lots of visitors in town. South Shields and South Tyneside can be happy that the Summer Festival is definitely in full swing, next Sunday we have former X Factor winner Matt Cardle in the Bents Park, sure to be another big draw!
Welcome back my friends.
First a bit of music to cheer you all up, and may I extend a big welcome to you all as we begin a New Year in South Tyneside’s first and oldest political blog, I wish you all a Happy New Year and hope that it brings some sort of cheer to you. I cannot promise that output from this desk will be any more frequent this year than it was last, a new lifestyle here leaves me a bit less time to write and my passion for photography at South Shields Daily Pictures also competes for my online time. However, with a long drum roll let’s get started with things for 2012.
National and international predictions
Financial and political pressure within the EU continue to build as a realistic solution to the Eurozone crisis fails to materialise, as referendums in Greece and Ireland initially reject further austerity measures relating to the latest bail out plans. Calls to remove these countries from the Eurozone are thwarted as both nations are forced to hold a second vote which confirms their compliance with the Commission’s wishes. Massive unrest on the streets of Athens leads, for the first time, to a pan European peacekeeping force being deployed in Greece to keep its citizens under control.
David Cameron decides that Britain will not contribute any personnel to the new force, and further reduces Britain’s contribution to the IMF, stating that our financial problems require us to keep more of our finances at home. Nick Clegg threatens to pull the Lib-Dems out of the coalition in protest at the Conservatives outright hostility to the new EU plans designed to bring stability to the markets, however because of Labour’s weak position under Ed Miliband a combination of Tory and rebellious Labour MPs win the day in a Confidence debate in the House of Commons, thus tying the Lib-Dems into the coalition. Rebel Labour MPs claim this was the best way to ensure the total demise of Lib- Dem MPs at the next general election whilst buying more time for Labour to reorganise.
In America President Obama wins a second term, although very narrowly, after providing logistical and intelligence support to Israel when they successfully bombed a number of Iranian nuclear facilities the week before President Ahmedinijad was expected to announce the testing of his country’s first nuclear weapon.
In Russia Vladimir Putin is elected to lead the nation again, but there are strong doubts about the integrity of the elections, massive unrest in Russian cities is dealt with firmly and harshly, and following warmer than normal friendly talks with neighbouring states regarding trade agreements and energy supplies, observers begin fearing for the independence of the Baltic states (Latvia, Lithuania, and Estonia) as nationalist parties there see a massive rise in popularity after the EU’s enforced austerity measures spark riots.
North Korean leader Kim Jong Un announces a new treaty with Iran, promising to help them rebuild the facilities destroyed by the Israelis. Increased defence spending in the secretive far eastern state has resulted in a larger American military presence in Australia’s Northern Territory and the permanent patrol of a full battle ready US fleet in international waters close to the Korean peninsular.
China continues to be the world’s leading economy but still shows little appetite for increasing it’s spending on imports, preferring instead to produce good quality copies of foreign article for home consumption, Obama’s pleas for relaxations in China’s trade policies fall on deaf ears.
The case in San Mateo County Court in California involving three South Tyneside councillors and an officer rumbles on seemingly interminably with no prospect of either a firm result and conclusion, or a commencement of proceedings in a British court. The costs of the matter are used as a political weapon during the local government elections in May.
Fifteen South Shields boys and girls attend the X Factor auditions in Newcastle but not a single one makes any progress, meanwhile late in the year Little Mix release an album to mixed reviews which does well in the charts but does not reach No. 1, fans had a liking for the new material but complained that five covers in the album were probably too many. As the year closes Little Mix prepare for their second UK headlining tour. Meanwhile Joe McElderry had released an album firmly in the dance genre after expressing disappointment over the sales of his Christmas Classics collection of cover songs, he also decided to accept the offer of a part in a West End musical and will be appearing in panto at the end of the year at Newcastle’s Theatre Royal.
South Tyneside’s jobless figures continue to rise although not at the massive rate that some had feared, local employment prospects are boosted by the announcement from Nissan of their decision to build a further two new models at their massive plant in Washington.
In the local elections in May Labour takes an absolute stranglehold on local politics as virtually all opposition in South Tyneside is wiped off the map. Cllr Geraldine White loses her seat to Labour in Fellgate and Hedworth, Lawrence Nolan fails to hold Harton for the Progressives after the retirement of Jimmy Capstick, the Liberal Democrats disappear as Joe Abbot loses to Labour in Hebburn North, Labour regain Horsely Hill in a close contest as Independent Alliance councillor Gordon Finch loses his seat, in Monkton John Hodgson somehow manages to fend off Labour’s challenge with only a handful of votes to spare, Labour make it three in a row in West Park as Enid Hetherington ends the Progressive Association’s long tenure there, Labour pick up Westoe at the expense of Allen Branley, and further legal challenges ensue after Ahmed Khan narrowly loses the decision against Labour’s John Anglin in the Beacon and Bents ward of South Shields.
Labour’s only other failure on a remarkable night was in Cleadon Village and East Boldon, where Conservative Councillor Jeff Milburn retained his seat with a much reduced majority.
Following further shop closures in King Street, South Shields, South Tyneside Council announced an updated plan for a shoppers car parking scheme which gave two hours of free town centre parking, charges would only be applied after two hours and could be refunded if shoppers were spending more than £5 with local “partner” businesses. In a further sign of Labour’s pragmatic approach to working with the coalition government council Leader Iain Malcolm announced his intention of shaving an additional £45m from South Tyneside’s spending as he intended to announce a first ever reduction in council taxes to help local people rebuild their economy by putting money back into their own pockets to spend.
On the sporting scene, South Shields Mariners are in disarray after the sale of Filtrona Park , a late season slide in form saw them narrowly avoid relegation and their future is now in serious doubt as new houses are about to be built on their former ground. Until they find a new home their existence in the Northern League cannot be guaranteed.
In the Premier League Mike Ashley showed no inclination to spend on Newcastle United during the January window, as once again he discussed the possibility of selling the club at the end of the season. The Magpies strong start to the campaign was cancelled out when striker Demba Ba suffered a serious injury, this coupled with the sales of Tiote and Krul meant that Pardew’s men had a late season loss of form which saw them end the campaign in 15th. place.
Rivals Sunderland were boosted by the surprise arrival of a top name striker and a full back which pleased the red and white half of South Shields. Meanwhile Ryan Noble’s emergence as a Premier League threat helped Martin O’Neill cement his status as a “legend” as the team went on a strong run towards the end of the season finishing above the Magpies in 9th. place. Owner Ellis Short announced that further funds would be made available to the Irishman for the summer transfer window, once again Sunderland are considering the possibility of extending the capacity at The Stadium of Light.
Little Mix chased the dream.
Exactly two years ago I used this video to illustrate this particular post where I said
“I think that South Shields girl Jade Thirlwall should think seriously about having another go at the X Factor, she could well emulate Joe McElderry next year.”
OK, so it took a little longer, but after initial rejection she was thrown in, along with fellow Shields girl Perrie Edwards, Leanne Pinnock amd Jesy Nelson to a girl group later to be known as Little Mix. It has been a hard road for the four girls as they went through the pressures of public votes in ITV’s flagship reality show but yesterday evening they won the coveted X Factor prize and that important contract with Simon Cowell’s music company. Another feather in the cap for South Shields and a great advert for the young talent that we have in South Tyneside. It takes some “bottle” to be knocked down, get up, dust yourself down, and come back fighting, but as many girls from Laygate or Simonside can attest this determination to succeed is a requisite in the tough streets of Tyneside.
To be fair we knew that Thirwall had it in her as a former winner at the Pride of South Tyneside Awards, but how many of us saw Perrie Edwards coming through? I wonder too, how much of an influence “Mark” was in Jade’s success?
Winning the X Factor is no guarantee of fame and fortune, and the winners see little of Cowell’s £1m contract, it is rumoured that they are advanced as little as £150000, and must spend the rest promoting an album on behalf of Cowell, however some are now reckoning that the four girls could be in for a huge windfall as advertisers, and promoters see the marketing opportunities presented by a bunch of young vibrant girls put together as much for their looks as well as their singing prowess. They have already featured in a Marks and Spencer’s advertisement, and will no doubt be signed up to promote hair and beauty products at home and in the UK as Cowell looks to exploit a gap in the market. Little Mix could be on the verge of reaping rewards running up to £10m. Don’t begrudge them this success, they will see very little of their home towns or families over the next 12 months, they will need bags of strength and enthusiasm to cope with Cowell’s demands, there will be travel and sleep deprivation, their lives will no longer be under their own self control – they now belong to Simon Cowell.
What does it mean for this region though?
We become seen as a nursery for talent, others may become inspired to emulate this level of success, we get a little more national press attention, and sometimes it may not be for the best of reasons as personal lives become laid bare to reporters, our youngsters may become seen in a more positive light too. Most importantly, we may see young entrepreneurs in business and commerce become more emboldened and self confident as they follow their own dreams. They may be inspired by the competitive attitudes of girls like Little Mix, and we may find that other more diverse young talents on Tyneside succeed in building bigger contracts that lead to some growth in our regional economy, the experience of the hard knocks that eventually lead to a winning position might hopefully rub off on many of Tyneside’s teenagers, upon whom our future relies.
Damian Rice’s Cannonball, great song, would not have been my choice for the winner’s single.
What gives them the right?
Apologies for the lack of posts during this past week, it’s been a busy time at work and domestic disaster has struck too, not much has been going on in South Tyneside other than the production of posters invoking us to vote for Little Mix on ITV’s X Factor, however it has been another week dominated by the Eurozone debt crisis. Having seen Papandreou and Berlusconi removed from their premierships and replaced by Eurotechnocrats without so much as a referendum or a general election it is worrying to witness that the combined might of Germany and France appears to have negated the very principles of democracy and freedom that the Common Market was originally envisaged to protect. The Commission and the Council have already set their faces against the holding of referenda and have warned that any member state which fancies leaving the Eurozone would of necessity have to leave the EU too, it must have struck the Greek population as astonishing when Merkel and Sarkozy summoned Papandreou to a meeting to explain his idea of allowing the Greek people a say in the matter! Hence we now see governments headed by a former ECB banker and a former Commissioner. Similarly the Irish people must be feeling rather shocked that their latest budget proposals were forwarded to all member states before ending up in front of the German Bundestag!
Just what is it about these EU empire builders that makes them feel they can stamp their authority over people in a manner almost as heinous as some Arab states? I tend to agree with Gavin Hewitt, the questions need to be asked:
Perhaps the clearest definition of democracy was contained in the American Declaration of Independence in 1776. “Governments are instituted among men, deriving their just powers from the consent of the governed.”
In Europe “the consent of the governed” is in danger of going missing. When George Papandreou suggested putting the EU bailout to a referendum in Greece, France’s President Sarkozy, in a conversation with President Obama, had the Greek leader down as a madman, suffering from depression.
At the heart of the European project lies a suspicion of the people. It is often said that the European Union has been built in spite of the people, and not with the people. Those who argue the people’s case are dismissed as “populists”. It is the easy Brussels put-down.
Recently when a reporter challenged the perks of the EU commissioners his question was dismissed as “populist”. To question immigration policy even at a time of shocking youth unemployment is to risk the tag “populist”.
As we move inexorably towards a common European government with an elected President, we have to wonder just how much involvement will be granted to we “the people” in these processes. We also need to question just why our own political leaders in the UK are signed up to this club, and I refer equally to Cameron, Clegg, and Miliband. One has the distinct feeling that the Frankfurt Group, and possibly even the Bildergurg Group have already set out the agenda which our leaders are assigned to blindly follow. Oh for a party leader who has the “bottle” to call not for the renegotiating of certain powers from the EU, but the withdrawal of British membership, I realise that 50% of our exports go to the EU area, yet I cannot envisage that changing dramatically if we were no longer part of the club.
I am staunchly Eurosceptic, I no longer believe that the Common Market or EEC that we originally joined exists any longer, I have a great deal of sympathy with UKIP on this one issue, unfortunately they are popularly seen as a single issue party, whether or not they have any relevance to local politics in South Tyneside remains to be seen – for now we must await the first uttering of David Potts.
Better off out!
May I also recommend this excellent article by Dan Hannan, a true Conservative.
Please excuse me, I must now attend to my washing machine which will need either repair or replacement, the smoke emanating from its innards is smelling as awful as the Euro political project .
Which have nothing to do with music or Chelsea!
Apologies for the recent lack of posts in here, I’m going through another of those inexplicable periods that stifles creativity, optimism, the will to write, and a slight depression. Much of it has been brought about by seeing rioters locked away without any real efforts to have them clean up their communities (I knew things were heading in the wrong direction) too many doctors were producing a diagnosis and then prescribing entirely the wrong medicine, the illness will not be cured. Heard a really interesting interview on BBC Radio 5 Live yesterday evening with a former policeman in Glasgow who is now involved in a project to reduce violent crime and gangland culture which has had startling results over the past year, shame it isn’t available as a podcast for you to hear. The crux of his solutions was to offer a stark choice between punishment and reform coupled with multi-partnership early intervention schemes starting with parenting classes and advice centres which put great emphasis on the first three years of life helping (mainly) single parents to introduce empathy, consideration, a realisation of the consequences of poor behaviour, and its effects upon others around you. The scheme also involves parents and teachers working together to reintroduce discipline at school and in the home for children between four and fourteen with rewards for good behaviour and reductions in privileges for poor behaviour. Those who do make the choice to join gangs and enter into a life of criminality in their teens are warned of the “zero tolerance” attitude that their local police will take going right down to the point of possible eviction from social housing, chasing down their mothers if they don’t have a TV Licence, chasing down the family if their car is not taxed, chasing down those who are in arrears with council tax, in other words the police promise to be “in their faces” all day long. Local courts are encouraged to hand down more community sentences which see offenders making real reparations for the damage that they may have caused, they get to meet victims of crime and experience the horrors and fears that many carry with them for life. On the other hand, if they choose not to display criminal behaviour they will be offered places in schemes which channel their energies in better ways such as football teams, youth groups, apprenticeships, art classes, special interest groups that teach music, video editing, video game programming, all the things that modern teenagers would probably love to do.
Unfortunately such schemes can be costly to run, but economically make good long term sense, particularly if re-offending rates begin to collapse, and they have in Glasgow, no wonder that the Strathclyde Chief Constable is one of the favourites to take over at the Met.
Then to cap off a bad week, the politicians in their wisdom decided that everything was more or less solved so they took off on holiday again!
If that wasn’t bad enough to give you the blues, I don’t what is.
As a typical South Shields football supporting lad I was looking forward to yesterday’s derby match between Sunderland and Newcastle, but now working every Saturday prevents me from going to the Stadium of Light to watch Sunderland, (my visits will have to be restricted to Sunday and mid week games now), but two sessions in front of the box watching Match of the Day have simply added to my depression, two games against Liverpool and The Mags should have netted six points if only our strikers could hit the bloody target! I fear a week of solid ribbing from the black and white half of this town. At least yesterday’s game appears to have been trouble free with only 21 arrests at the ground, which is pretty good from a capacity crowd!
So……….hoping that a bit of cricket this weekend will cheer us all up as England try their hardest to secure a test series whitewash of India, two days left to bowl them out twice for a humiliating innings defeat, at least we can say we’re champions at something! For those poor folk who cannot, or would not, dream of paying for a Sky subscription there’s always Test Match Special on BBC Radio, probably the best tonic for the blues and depressions, even without the venerable “Johnners” there are enough characters to give you a laugh, I leave you (for now) with this little classic!
2009 X Factor winner proves his worth again – great advert for South Shields!
Delighted that 20 year old South Shields lad Joe McElderry once again proved to be a great advert for South Shields as last night he triumphed in ITV’s “Pop Star to Opera Star”. I’m not a huge television fan but I made the time to watch the final which was closely contested against former Bucks Fizz chanteuse Cheryl Baker, she was extremely good too, but I thought the choices of music made for Joe were stronger. His rendition of Nessum Dorma from Puccini’s Turandot was a revelation, and Joe showed great maturity and boldness in taking it on a second time, I thought he was every bit as good as Russel Watson and that’s saying something!
It seems to me that Joe McElderry’s pop career has not been superbly managed by the men at Syco who have very few lasting legacies on their books, he clearly has bundles of talent is very adaptable in what he can perform, perhaps this latest television exposure may open new doors for him and prompt a change in direction and fortunes, it would be a real shame to see this singing talent wasting away.
Joe McElderry will be performing live in a free concert in the Bents Park, South Shields on Sunday 24th. July between 12:30 and 4:30, get along early it is likely to be packed shoulder to shoulder regardless of the weather. This is another “must see” event in South Tyneside!